Web 2.0 expo in San Francisco

I have recently started to get acquainted with the reality of web 2.0, many thanks to Holger Nauheimer and his Change Management blog. Holger just went to the Web 2.0 expo in San Francisco and came out with the conclusions quoted below. Key learning seems to be that Web 2.0 will be changing profoundly the way organisations work and interact with their stakeholders:

So, what's your executive summary? Web 2.0 has become mainstream, at least in the US and in Asia (so it will be mainstream in Europe in 1-2 years). It is clear what are the standard applications of social media for organizations, governments and non-profit communities. The tools have pretty much matured, and all further development just gives the cream on top of what we have already. It is now time to go vertical, i.e. deepen the diffusion of social media in organizations and society. This is a change project for most organizations, and for administrations anyhow.Holger Nauheimer, Change Management Blog, Apr 2009