Change Content Selection: Total Place, Booz Allen 2.0 (again) and change with fun

This week:

• Managing the Transition (of british public service) to Total Place: on PublicNet, the UK public service community website, a look at the new major initiative launched in the Treasury's Operational Efficiency Programme. Total Place is designed to map, analyse and eventually improve the way public money is spent in a selected area. More power to communities and more collaboration between public service bodies are the levers of this massive change. The initiative was launched in April 2009 with 13 pilot projects that have apparently given satisfying results. However, according to PublicNet, the roll-out could turn out to be more challenging if a change management strategy is not put in place allowing people to get on board.

• Implementing Enterprise 2.0 at Booz Allen:  I already mentioned here the way Booz Allen massively invested in change management efforts to successfully implement its Enterprise 2.0 model. The FastForward Blog gives a more detailed look at the journey undertaken by the firm. We learn that the project team was populated with as many change management people as technical ones. We learn that the group of early adopters were specifically targeted for their ability to positively influence the rest of the organisation. A couple of the many reasons why the initiative lead to a success. 

• A bit of fun to finish: the new VW campaign, The Fun Theory, tells us that behaviours can be changed for the better (and for the "greener") not through complex change management models but simply through FUN. I find the thought refreshing, although I can't help thinking: is fun enough for sustainable change? Below one of the 3 campaign ads

Enjoy! All Change Content Selections here