Enterprise 2.0: Booz Allen Hamilton's Case

The Blogue Marketing Interactif, from Quebec, features an article about how Booz Allen Hamilton successfully implemented its Enterprise 2.0 solution. The case was presented at the Montreal Webcom 09 conference by Walton Smith . The key learning for businesses interested in implementing new collaborative solutions is that not less than 50% of the budget was spent on change management. That includes:

• Tool training with demos and hands-on activities
• Incentivising usage: the tools bring recognition to main contributers
• Tracking adoption metric and other relevant indicators
• Identifying and reporting benefits

In other words: involvement, competencies, business alignment and performance management. 

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